Client
Volvo Cars
Role
Lead Digital Designer
Platform
Web, Social Media & Mobile Ads
Tools
Figma, Adobe After Effects, Photoshop
Duration
5 months
Team Size
6 (3 Designers, 1 Ad Strategist, 1 UI Developer, 1 Project Manager)
Key Challenge
Crafting a message that resonated specifically with the Scandinavian market while ensuring it remained universally Volvo in its appeal.
Outcome
20% increase in engagement rates in the Scandinavian region, 18% uplift in click-through rates, and a considerable surge in positive brand sentiment in local digital forums.
About Project
Volvo, synonymous with innovation and safety, recognized the need to capture the essence of the Scandinavian ethos in its digital ad campaign. The objective was clear: craft a digital ad experience that resonates deeply with the Scandinavian audience, while simultaneously emphasizing Volvo's longstanding commitment to safety, design, and environmental responsibility.
My role involved conceptualizing and designing ads that would strike a chord with the local market, yet maintain the universal appeal of the Volvo brand. Collaborating closely with the marketing and analytics teams, we ensured that our creatives were optimized for performance. The result was a campaign that not only boosted brand awareness and engagement but also cemented Volvo's position as a frontrunner in the Scandinavian automotive landscape.
