Client
Thule Group
Role
Lead Digital Designer
Platform
Web & Mobile
Tools
Figma, Adobe XD, Photoshop
Duration
6 months
Team Size
5 (2 Designers, 1 UX Specialist, 1 UI Developer, 1 Project Manager)
Key Challenge
Integrating a vast product catalog without overwhelming the user, while still encapsulating the adventurous spirit of the Thule brand.
Outcome
A 25% increase in session duration, 15% uplift in product inquiries, and positive feedback from users on the site's ease of use and design.
About Project
As the demand for outdoor and adventure gear continues to surge, Thule's need for a compelling digital presence was more significant than ever. I was tasked with redesigning Thule's website to ensure the brand's essence was vividly portrayed, focusing on its commitment to quality, design, and the spirit of adventure.
The project involved revamping the user experience, optimizing navigation, and showcasing Thule's wide product range through immersive visuals and interactive elements. By creating intuitive user journeys, we highlighted Thule's core values, resulting in increased user engagement and a notable uplift in product inquiries.
