Client
SAS (Scandinavian Airlines)
Role
Lead Digital Designer
Platform
Web & Mobile
Tools
Sketch, Adobe After Effects, Illustrator
Duration
8 months
Team Size
7 (3 Designers, 2 UX/UI Specialists, 1 Developer, 1 Project Manager)
Key Challenge
Revitalizing a digital presence that evokes the elegance and efficiency of Scandinavian design while enhancing user experience for a diverse passenger base.
Outcome
20% increase in online bookings, 18% boost in mobile app usage, and highly favorable feedback from passengers on the revamped digital interface.
About Project
With the skies constantly evolving and passenger expectations on the rise, SAS sought to reposition their digital platforms as a beacon of Scandinavian design, comfort, and functionality. I was entrusted with leading the redesign of SAS's digital touchpoints, marrying aesthetics with usability to reflect the airline's commitment to passenger satisfaction.
Our goal was to simplify the booking and check-in processes, offer dynamic content tailored to the traveler's journey, and ensure seamless transition between devices. We integrated immersive imagery of Scandinavian landscapes and culture, reinforcing the airline's roots and values. By intertwining intuitive navigation with elegant design elements, we elevated the SAS digital experience, reaffirming their reputation as a leading airline in the global arena.
