Client
SAAB Group
Role
Lead Digital Designer
Platform
Social Media Channels (Facebook, Instagram, LinkedIn, Twitter)
Tools
Adobe Spark, Adobe Premiere Pro, Illustrator
Duration
7 months
Team Size
6 (3 Designers, 1 Social Media Strategist, 1 UI Developer, 1 Project Manager)
Key Challenge
Crafting captivating social media content that resonates with both aviation professionals and enthusiasts, while maintaining the integrity and history of the SAAB brand.
Outcome
30% increase in followers across platforms, 22% uplift in user engagement, and a remarkable boost in SAAB's digital brand visibility.
About Project
In a competitive aviation landscape, SAAB's need to showcase its rich history, technological advancements, and innovation on social media platforms was paramount. Tasked with this challenge, I took the helm to design and strategize SAAB's social media presence, ensuring that every post, story, and video embodied the brand's ethos.
We focused on capturing SAAB's legacy in aviation, highlighting their modern feats, and presenting a glimpse into the future of air travel. This project demanded a delicate balance of aesthetics, brand alignment, and audience engagement. Through strategic content schedules, engaging visuals, and compelling narratives, we were able to emphasize SAAB's commitment to excellence and innovation, garnering increased attention and solidifying SAAB's position in the digital space.
